Writing The Shift Out Of It
Denis Yankovsky
Product Marketing & Sales Content
SEO & PPC Content
AI Content Generation & Prompting
UX & Product Writing
Creative & Ad Copywriting
Web Content R&D
Content Management
Experienced marketing content professional with a background working in start-ups, agencies, and brand direct
I believe in value-driven content and always start from deep marketing research
About Me
Hi there!
My name is Denis, nice to meet you!
I am a seasoned content marketing professional, currently based in Tel Aviv, with a background in B2B SaaS, Tech, and E-commerce marketing, being responsible for industry research, business development, and content writing. I believe in sharing knowledge and studying industry leaders, so I'm constantly hunting for the most valuable data and actionable insights to learn from and build on.
What I bring to the table:
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Multilingual, multinational experience by collaborating and working within corporate structures, startups, remote teams, or solo, with teams and clientele from the USA, EMEA, Australia, India, and Russia.
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Communicator with great interpersonal skills.
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Proactive, fast learner, who utilizes a unique balance of creative and analytical abilities to maximize productivity and achieve business goals.
I've been working in Advertising, Marketing, and Content for the last decade, and I was lucky to collect a thorough 360 experience in all kinds of marketing and content channels, strategies, and skills during this journey.
In recent years my main focus was SaaS B2B marketing and product marketing content, including SEO-driven long-form content, PPC copywriting, product marketing landing pages, Product microcopy, UX writing, case studies, sales enablement materials, white papers, marketing and sales decks, email marketing, and social media copywriting.
In addition, I’ve been curiously exploring generative AI software lately, and I even started a blog where I research, test, and review some of the most interesting tools
I look forward to my next challenge and can't wait to hear about our next project together!
What I Do
Copywriting
Market & SEO Research
Content Creation & Management
Recent Gigs
Click Logo To Open
Customer Support Platform
Online Gaming
Mobile Bank
Online Trading
International Money Transfer
Industrial Machinery
Work Experience
2022 - Present
2021 - Present
Owner & Blogger, "BestSoftwareTests.com" | Content & Affiliate Marketing Blog
Self-employed Consultant & Service-provider: Content Strategy, Marketing & Product Content Writing, SEO Content Management | Denis Yankovsky Content
2020 - 2022
Marketing /Product Marketing Content Writer & Manager, “Connecteam” (B2B, SaaS) | Tel Aviv, IL
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Full cycle website content creation from research to writing to WordPress implementation: Blogs, Comparison reviews, Case studies, Product pages, Feature pages, Website menus, Careers pages, Landing pages, Product listings & review platforms (Capterra, G2, Software Advice, AppStore, GooglePlay Store, etc.)
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Sales enablement materials: sales decks, one-pagers, Emails, eBooks,
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Whitepapers
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Marketing & Acquisition content creation including copywriting & product writing for GoogleAds campaigns, HubSpot banner campaigns, LinkedIn campaigns, Facebook Ads, Affiliate marketing & Network Acquisition channels
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Product development & roadmap strategy participation
2019 - 2020
Marketing Content Writer, “Wix Answers” (B2B, SaaS) | Tel Aviv, IL
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Website content
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Product video tutorials scripts
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Sales enablement materials: sales decks, one-pagers, eBooks, White Papers, Customer Case Studies
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Events materials: booth content, giveaways, presentations
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Email campaigns: product feature updates, marketing weekly shoutouts
2018 - 2019
Affiliate Marketing & Web Content Writer, “Seperia” | Herzliya, IL
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Marketing/product research & analysis
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Content strategy & content plans creation
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Creative copywriting, Marketing and Sales content creation
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Proofreading, Rewriting, Editing
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User engagement & UX development
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PPC search campaigns & SEO participation
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WordPress websites content management
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Content Marketing, AI & Tech Trends, & Software Review Blog
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Content Strategy
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SEO
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Affiliate marketing
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Marketing content strategy, market research, competitor analysis, SEO research and optimization, SEO content development, content planning, content writing, content management, PPC writing, creative copywriting, screenwriting, brand content strategy, product marketing content creation, customer retention content, and marketing consultancy for brands, startups, and blogs.
2016 - 2017
Content Manager, “1948” Communication Agency | Tel Aviv, IL
English
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Content writing & content management for websites, landing pages, ad copy, brochures, promotional videos, emails, White Papers
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Top to bottom Digital Media management – social/email/banner campaigns
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Research and competitive marketing analysis
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Creative and technical copywriting
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Marketing and advertising strategy for the launch of Russia’s first theme park: “Sochi Park”
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Partnerships with multiple international teams including Creative Design, PR, Sales and Operations pre-opening and during official launch (2014 Winter Olympic Games)
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Content for customer-facing channels including official Sochi Park website, Instagram, and Facebook
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Online media strategy thru social, digital and content management objectives
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All-around marketing content
Marketing Content Owner,
“Sochi Park" | Sochi, RU
Russian & English
2013 - 2015
Creative content & copywriting
Golden Award at the National Advertising Festival “Idea” for "Opel. Car vs. Bicycle" video script
2010 - 2013
Copywriter/Creator in Advertising GREY, Grape, “RCG Group” | Moscow, RU
Russian & English
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Research and competitive marketing analysis
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Creative and technical copywriting
Education & Courses
The Complete Prompt Engineering for AI Bootcamp
2023 (Ongoing), | Udemy
- Working with AI tools such as ChatGPT, GPT-4, Midjourney, GitHub Copilot, GPT-4, DALL-E, and Stable Diffusion
- Understanding the capabilities, limitations, and best practices for each AI tool
- Mastering tokens, log probabilities, and AI hallucinations
- Generating and refining lists, summaries, and role prompting
- Utilizing AI for sentiment analysis, contextualization, and step-by-step reasoning
- Techniques for overcoming token limits and meta-prompting
- Advanced AI applications, including inpainting, outpainting, and progressive extraction
- Leveraging AI for real-world projects like generating SEO blog articles and stock photos
- Advanced tooling for AI engineering like Langchain and AUTOMATIC1111
SEO Training Masterclass: Beginner To Advanced SEO
2023 (Ongoing), | Udemy
- SEO strategy & Keyword research
- Google, YouTube, Amazon, & other search engines
- WordPress SEO, Shopify SEO, & Wix SEO
- Yoast SEO, on-page SEO, link-building
- Using social media to boost rankings
- Google trends
- SEO articles & copywriting
Google Startup Growth Lab
Branding, UX, Web content, SEO strategies, Google Ads; Facebook Ads; Google Analytics
2021, | Tel Aviv, IL
Seperia College
PPC Online Marketing Course; Google Ads; Facebook Ads; Google Analytics
2019, | Herzliya, IL
Gvahim
Israeli Career Program for Highly Skilled Expats
2018, | Tel Aviv, IL
Technion
Project Management Professional Course
2016, | Haifa, IL
National Research University "Higher School of Economics"
Bachelor of International Public Law
2012, | Moscow, RU