Writing The Shift Out Of It
Denis Yankovsky
Product Marketing & Sales Content
SEO & PPC Content
UX & Product Writing
Creative & Ad Copywriting
Web Content R&D
Content management
Experienced marketing content professional with a background working in start-ups, agencies, and brand direct
I believe in value-driven content and always start from deep marketing research
About Me
Hi there!
My name is Denis, nice to meet you!
I am a seasoned content marketing professional, currently based in Tel Aviv, with a background in B2B SaaS, Tech, and E-commerce marketing, being responsible for industry research, business development, and content writing. I believe in sharing knowledge and studying industry leaders, so I'm constantly hunting for the most valuable data and actionable insights to learn from and build on.
What I bring to the table:
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Multilingual, multinational experience by working with teams and clientele from the USA, Israel, Europe, and Russia.
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Communicator with great interpersonal skills.
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Proactive, fast learner, who utilizes a unique balance of creative and analytical abilities to maximize productivity and achieve business goals.
I've been working in Marketing & Advertising, providing clients with Digital Marketing and Content Writing services since 2010.
During this journey, I've collected a thorough 360 experience and a unique skill set, that I am happy to share.
I am looking forward to my next challenge & can't wait to hear about our next project together!
LANGUAGES
English – native level (bilingual); main working language
Russian – native; secondary working language
Hebrew – professional working proficiency
What I Do
Copywriting
Market & SEO Research
Content Creation
Recent Gigs
Click Logo To Open
Customer Support Platform
Mobile Bank
International Money Transfer
Online Gaming
Online Trading
Industrial Machinery
Work Experience
2013 - present | Freelance Copywriter/Content Writer/Content Manager/Consultant for brands, agencies & startups
2018 - 2019
2019 - 2020
2020 - 2022
Marketing Content Writer, “Connecteam” (B2B, SaaS) | Tel Aviv, IL
English
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Full cycle website content creation from research to writing to WordPress implementation: Blogs, Comparison reviews, Case studies, Product pages, Feature pages, Website menus, Careers pages, Landing pages, Product listings & review platforms (Capterra, G2, Software Advice, AppStore, GooglePlay Store, etc.)
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Sales enablement materials: sales decks, one-pagers, Emails, eBooks,
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Whitepapers
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Marketing & Acquisition content creation including copywriting & product writing for GoogleAds campaigns, HubSpot banner campaigns, LinkedIn campaigns, Facebook Ads, Affiliate marketing & Network Acquisition channels
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Product development & roadmap strategy participation
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Website content
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Product video tutorials scripts
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Sales enablement materials: sales decks, one-pagers, eBooks, White Papers, Customer Case Studies
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Events materials: booth content, giveaways, presentations
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Email campaigns: product feature updates, marketing weekly shoutouts
Marketing Content Writer, “Wix Answers” (B2B, SaaS) | Tel Aviv, IL
English
Research & Content Developer , “Seperia” | Herzliya, IL
English
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Marketing/product research & analysis
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Content strategy & content plans creation
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Creative copywriting, Marketing and Sales content creation
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Proofreading, Rewriting, Editing
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User engagement & UX development
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PPC search campaigns & SEO participation
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WordPress websites content management
2016 - 2017
2013 - 2015
2010 - 2013
Content Manager, “1948” Communication Agency | Tel Aviv, IL
English
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Content writing & content management for websites, landing pages, ad copy, brochures, promotional videos, emails, White Papers
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Top to bottom Digital Media management – social/email/banner campaigns
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Research and competitive marketing analysis
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Creative and technical copywriting
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Marketing and advertising strategy for the launch of Russia’s first theme park: “Sochi Park”
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Partnerships with multiple international teams including Creative Design, PR, Sales and Operations pre-opening and during official launch (2014 Winter Olympic Games)
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Content for customer-facing channels including official Sochi Park website, Instagram, and Facebook
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Online media strategy thru social, digital and content management objectives
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All-around marketing content
Marketing Content Owner,
“Sochi Park" | Sochi, RU
Russian & English
Creative content & copywriting
Golden Award at the National Advertising Festival “Idea” for "Opel. Car vs. Bicycle" video script
Copywriter/Creator in Advertising GREY, Grape, “RCG Group” | Moscow, RU
Russian & English
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Research and competitive marketing analysis
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Creative and technical copywriting
Education
Google Startup Growth Lab
Branding, UX, Web content, SEO strategies, Google Ads; Facebook Ads; Google Analytics
2021, | Tel Aviv, IL
Seperia College
PPC Online Marketing Course; Google Ads; Facebook Ads; Google Analytics
2019, | Herzliya, IL
Gvahim
Israeli Career Program for Highly Skilled Olim
2018, | Tel Aviv, IL
Technion
Project Management Professional Course
2016, | Haifa, IL
National Research University "Higher School of Economics"
Bachelor of International Public Law
2012, | Moscow, RU